Oporto Franchise News
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Oporto Queen St Opening
OPORTO FLIES UP THE PECKING ORDER WITH NEW OWNERSHIP AND NZ EXPANSION PLANS
The Adison Group has now taken 100% ownership of the fast food company, Oporto New Zealand Limited.
The acquisition, timed to coincide with the opening of Oporto’s 10th store located in Queen Street, Auckland, will see the expanding quick service restaurant (QSR) take advantage of further growth opportunities and provide greater stability for the company in its pursuit to attract potential franchisees.
Oporto has experienced strong growth since opening its first New Zealand store in 2001 and today has eight stores throughout Auckland and one in both Tauranga and Palmerston North.
Its New Zealand success can be attributed to franchise owners and entrepreneurs, Bhushan and Jasmine Arolkar who bought the very successful Australian Oporto brand with the aim of introducing Kiwis to a healthier fast food option.
"It struck us that New Zealand had a limited offering of fast foods, all typically low in nutrition and high in trans or saturated fats because they were breaded or fried," says Oporto New Zealand Ltd CEO, Bhushan Arolkar.
"We wanted to be a part of changing the QSR playing field in New Zealand, by providing a healthier alternative that specialised in an entire menu of chicken burgers and products that are grilled not fried and prepared not from frozen, but with fresh ingredients. At Oporto we strive to make our menu options healthier, and not just some!"
Oporto is currently Australia’s fastest growing fast food companies, famous for its fresh, grilled chicken Bondi Burger. Bhushan concludes: “With the opening of our 10th store, we have now hit double digit figures in NZ. With 100% Ownership now in place, we can’t wait to start spreading our wings here in NZ.”
Prepared on behalf of Oporto New Zealand by Consortium.
For further information, please contact:
Mary Shaw, Consortium, Tel: 09 302 2788
or email: mary.shaw@consortium.co.nz
Elaine McNee, Consortium, Tel: 09 302 2788
or email: elaine.mcnee@consortium.co.nz
Neera and Bramha Naidoo at the opening of Oporto Restaurant in Botany Town Centre on July 26.
Fast food chain proves a new dictum "Tasty food can also be healthy"
When Aucklanders Bramha Naidoo and his wife Neera had their first Oporto burger about three years ago, little did they know that the experience would change their life and career for the better.
"Good food from a well known brand should make a good proposition," they thought and grabbed the opportunity when a ‘Destination Oporto Store’ became available on 500 Ti Rakau Drive in East Auckland’s Botany.
"You can sell a product only if you believe in it," they said.
The Naidoo couple was not wrong. The outlet has proved itself to be a good destination for a growing number of customers from 9 am until late in the evening, seven days a week.
And like the proverbial dictionary, one venture leads to another and Bramha and Neera could not resist a second chance when the company planned to open a store in the Westfield Mall in Albany.
Says Oporto Restaurants Management Limited chief executive Bhushan Arolkar, “Bramha’s love for the product grows with the brand. The Westfield store is the only Oporto outlet in North Shore and is proving to be very popular.”
Oporto apparently means Opportunity in some language.
Bramha struck again, when Mr Arolkar decided this time to open a store at the Botany Town Centre across the road from the former’s first store. If the inaugural ceremony held on July 27 was any indication, the store will soon be among the busiest in the chain.
Mr Bramha said the Botany Town Centre store aims to satisfy the taste buds of shoppers and moviegoers and of course provide a healthy lunch for the working and student population in the area.
"Being part of the 'Oporto family' has been a great experience. Mr Arolkar has always been supportive and ready to assist. We owe our success to him, our children and our staff," he said.
Mr Arolkar claimed that Oporto products and their legendary sauces were rapidly becoming popular as the brand spread across New Zealand.
Oporto recently opened a store in Palmerston North and will soon be operating at the Bayfair Mall in Tauranga.
Mr Arolkar said with its created products that pursue excellence, Oporto has challenged the belief that ‘tasty food is unhealthy'.
"Oporto products are fresh and grilled to perfection," he said.
Compared to Australia, where the chain boasts of more than 100 Quick Service Restaurants (QSRs), including drive-through outlets, New Zealand is a 'poor cousin,' with just ten restaurants.
"Oporto was established in Australia in 1986", whereas the brand entered the New Zealand markets just nine years ago.
"QSRs constantly face the challenge of coping with customer orders and delivering them in the quickest possible time, without compromising quality," Mr Arolkar said.
He believes that brand image and quality must precede expansion
As published in Indian Newslink on 29/7/2009
Oporto International News