Oporto – Fresh Grilled Chicken and Burgers

Master Franchisee Award 2016/2017

Master Franchisee of the Year Award –  Category sponsored by McDonald’s New Zealand

Winner – Lawrence & Erica Pereira, Oporto New Zealand.

Although Oporto has been operating in NZ since 2001, Lawrence and Erica only took over the master franchise for New Zealand in August 2015. The couple have considerable retail and media experience.

McDonald’s generously sponsored the Master Franchisee of the Year Award, which was won by Oporto New Zealand.

Oporto currently has 11 stores in New Zealand and over 160 globally. The judges note that, ‘They have positioned themselves in the fresh/premium end of fast food and are currently working on the reimaging of the brand.’

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Having built its business model around Millennials, Oporto has the knowledge and experience to continue to capitalise on the excellent brand image they have worked hard to foster. Oporto has invested significantly in optimising the menu, outlet designs, loyalty program, marketing engagement and ongoing social media campaigns to ensure they maintain their image as a young, fun and exciting brand. As New Zealand society continues to mature culturally, exotic tastes will increasingly dominate over the traditional offerings. Furthermore, a growing taste for chicken, not just on account of its culinary versatility but as it becomes better known as the most environmentally friendly meat, puts Oporto franchisees in an enviable position where they stand to benefit both at present and particularly in future, from these positive, accelerating trends.