Be part of something legendary | Apr 12 2016
Having built its business model around Millennials, Oporto has the knowledge and experience to continue to capitalise on the excellent brand image they have worked hard to foster. Oporto has invested significantly in optimising the menu, outlet designs, loyalty program, marketing engagement and ongoing social media campaigns to ensure they maintain their image as a young, fun and exciting brand. As New Zealand society continues to mature culturally, exotic tastes will increasingly dominate over the traditional offerings. Furthermore, a growing taste for chicken, not just on account of its culinary versatility but as it becomes better known as the most environmentally friendly meat, puts Oporto franchisees in an enviable position where they stand to benefit both at present and particularly in future, from these positive, accelerating trends.